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LAPSEDUSERJOURNEYS

WIN BACK LAPSED
RESTAURANT GUESTS

GET THE MOST OF YOUR CUSTOMER DATABASE 

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ARE YOU MAXIMIZING YOUR CUSTOMER LIFETIME VALUE (CLV)?

ARE YOU MAKING THE MOST OF ACQUISITION EFFORTS?

5X

ACQUIRING A NEW CUSTOMER COSTS OVER 5X COMPARED TO RETAINING EXISTING CUSTOMERS

LAPSED USER JOURNEY

is a simple, effective, and almost fully automated way
to recover reachable lapsed guests.

Large-Enterprise-Medium

YET, SO MANY REASTAURANT BRANDS DON'T HAVE:

  • Any lapsed user campaigns

  • Effective lapsed user campaigns

  • Clarity on campaign impact

RESOURCES ARE LIMITED.
TAKING CARE OF LAPSED USERS IS RARELY URGENT. IT'S A TREMENDOUS MISSED OPPORTUNITY.

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LET OUT OUR EXPERIENCED TEAM SET YOU UP FOR SUCCESS,
THEN INFORM YOU OF YOUR INCREMENTAL SALES

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ROI

WHAT IS THE ROI?

20X

Our restaurant clients often see 5X to 20X ROI within just the first 8-10 weeks of campaigns. Your ROI is measured based strictly on incremental sales.

15-MIN CALL TO GET STARTED

Large-Enterprise-Medium
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OUR RECENT CLIENTS' RESULTS:

500+ UNIT QSR:
ANNUAL IMPACT

$4.5 MILLION
campaign revenue

211,000
recovered guests

150+ UNIT CDR:
4-WEEK TEST

$186,000
campaign revenue

$67,000
incremental sales

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READY, SET, GO!

Strategy proposal ready in a week, campaigns tested within a week of your approval, and deployed a few days later.

 

Implementation time depends on offer approvals, the turnaround time for your creative agency, and POS offer testing. 

4 WEEKS

YOUR JOURNEYS DEPLOYED IN 4 WEEKS.

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COST TO CONSIDER

Discounting:

  • The discount rate for lapsed offers typically is below 15%.

  • Offers have a minimum purchase requirement: the transaction is always profitable.

  • We focus on food with high-profit margins.

Strategy, deployment, and analytics:

Low five figures to low six figures, depending on:

  • Size,

  • Complexity,

  • RLS’s involvement level

Cost of Creative:

  • Lapsed user journeys typically require 10-20 new pieces of email creative and copy.

  • RLS can provide creative elements if needed.

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200K

Our QSR client was able to recover an estimated 200K guests in one year.

15-MIN CALL TO GET STARTED

Large-Enterprise-Medium
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WILL THEY COME BACK?

EVERY CAMPAIGN WILL BRING BACK JUST A TRICKLE OF GUESTS.

 

0.5% recovery doesn’t seem like much, but with campaigns running weekly for a year, you may see up to 5-6% of your lapsed guests come back within a year.

1 million lapsed users = 50,000 recovered in a year =  $750K in incremental sales*

*with QSR ticket average of $15

INFORMATION WE NEED

JUST PROVIDE US WITH:

  • Product mix

  • Marketing services

  • Ongoing campaigns

  • Your tech stack

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YOUR CURRENT TECH STACK IS ENOUGH.

MOST MODERN CRM PLATFORMS ENABLE THIS FUNCTIONALITY.

Any of these SaaS providers have the tech we can execute on.

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GOT A CDP OR A SEPARATE MAP?

Excellent! Your journeys can be even better!

We are skilled at taking advantage of additional features that improve personalization.

Large-Enterprise-Medium
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HAVE 4 HOURS OVER THE NEXT MONTH? ALL DONE!

REAL SIMPLE
FOR YOU

We lead: 

 

  • A kick-off meeting.

  • A quick work session.

  • A pre-deployment review.

  • A results read-out with the next steps.

YOUR RESULTS ARE READY TO PRESENT TO YOUR CEO OR YOUR BOARD

CASE STUDIES

Check out our case studies to see how we’ve helped other brands

Reactivating Lapsed Memebers

+ $67,000 Incremental Sales
+ 6% Loyalty Sales 

Automated Campaigns +$806,464 Annualized
Net Redeemed Sales

Loyality Campaigns 
+ 16% Average Visists
+ 58% Loyalty Sales

Мясо хибачи на тарелке

15-MIN CALL TO GET STARTED

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