ARE YOU MAXIMIZING YOUR CUSTOMER LIFETIME VALUE (CLV)?
ARE YOU MAKING THE MOST OF ACQUISITION EFFORTS?
5X
ACQUIRING A NEW CUSTOMER COSTS OVER 5X COMPARED TO RETAINING EXISTING CUSTOMERS
LAPSED USER JOURNEY
is a simple, effective, and almost fully automated way
to recover reachable lapsed guests.
YET, SO MANY RESTAURANT BRANDS DON'T HAVE:
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Any lapsed user campaigns
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Effective lapsed user campaigns
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Clarity on campaign impact
RESOURCES ARE LIMITED.
TAKING CARE OF LAPSED USERS IS RARELY URGENT. IT'S A TREMENDOUS MISSED OPPORTUNITY.
LET OUR EXPERIENCED TEAM
SET YOU UP FOR SUCCESS,
THEN INFORM YOU OF YOUR INCREMENTAL SALES.
OUR RECENT CLIENTS' RESULTS:
500+ UNIT QSR:
ANNUAL IMPACT
$4.5 MILLION
campaign revenue
211,000
recovered guests
150+ UNIT CDR:
4-WEEK TEST
$186,000
campaign revenue
$67,000
incremental sales
READY, SET, GO!
Strategy proposal ready in a week, campaigns tested within a week of your approval, and deployed a few days later.
Implementation time depends on offer approvals, the turnaround time for your creative agency, and POS offer testing.
4 WEEKS
YOUR JOURNEYS DEPLOYED IN 4 WEEKS.
COST TO CONSIDER
Discounting:
-
The discount rate for lapsed offers typically is below 15%.
-
Offers have a minimum purchase requirement: the transaction is always profitable.
-
We focus on food with high-profit margins.
Strategy, deployment, and analytics:
Low five figures to low six figures, depending on:
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Size
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Complexity
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RLS’s involvement level
Cost of Creative:
-
Lapsed user journeys typically require 10-20 new pieces of email creative and copy.
-
RLS can provide creative elements if needed.
WILL THEY COME BACK?
EVERY CAMPAIGN WILL BRING BACK JUST A TRICKLE OF GUESTS.
0.5% recovery doesn’t seem like much, but with campaigns running weekly for a year, you may see up to 5-6% of your lapsed guests come back within a year.
1 million lapsed users = 50,000 recovered in a year = $750K in incremental sales*
*with QSR ticket average of $15
INFORMATION WE NEED
JUST PROVIDE US WITH:
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Product mix
-
Marketing services
-
Ongoing campaigns
-
Your tech stack
YOUR CURRENT TECH STACK IS ENOUGH.
MOST MODERN CRM PLATFORMS ENABLE THIS FUNCTIONALITY.
Any of these SaaS providers have the tech we can execute on.
GOT A CDP OR A SEPARATE MAP?
Excellent! Your journeys can be even better!
We are skilled at taking advantage of additional features that improve personalization.
HAVE 4 HOURS OVER THE NEXT MONTH? ALL DONE!
REAL SIMPLE
FOR YOU
We lead:
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A kick-off meeting
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A quick work session
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A pre-deployment review
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A results read-out with the next steps
YOUR RESULTS ARE READY TO PRESENT TO YOUR CEO OR YOUR BOARD
