MEDIUM & SMALL
RESTAURANT CHAINS
UNDER 250 UNITS
JUST THE RIGHT AMOUNT OF HELP
LEARN HOW TO GET THE MOST FROM YOUR EXISTING MARKETING SOLUTION
Many restaurant brands launch a loyalty program, then set it on autopilot and wonder if it’s effective. Occasionally, it is. More often, it gives unnecessary discounts to guests who don’t need them. Let us take a look at how you are running yours. Chances are, we will find some easy-to-implement improvements that can turn your loyalty program into a star among your marketing toolkit.
GET AN EXTRA PAIR OF HANDS TO EXECUTE YOUR CALENDAR
You may have a ton of strategic ideas, but not enough hours in the day to make them all happen. Sometimes, you end up coming up with the calendar last minute. Then, each campaign setup is a tedious multi-step process that requires coordination among multiple teams. One incorrect setting can turn a brilliant marketing idea into a guest relations nightmare.
We help get our clients into a routine where all campaigns are pre-planned and pre-approved. We have experienced hands and a couple of pairs of eyes that will strive to keep the error rate at zero. You will never be worried about loyalty campaigns.
STRATEGIC SOLUTIONS
For the Platform that Fits Your Restaurant Best
We provide strategic solutions for restaurants using any loyalty platform such as Salesforce, Session M, Cheetah Digital, Epsilon, and more. We specialize in campaign execution exclusively on the platforms that are targeted for the restaurant industry.
WHAT WE DO
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Loyalty and CRM StrategyAre you deciding what loyalty program type is best for your restaurant brand? Looking to choose the optimal platform partner? Feel like your CRM program is underutilizing the available customer data? We’ve seen these problems across restaurant brands large and small, and have a library of proven solutions to help.
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Diagnostic for Underperforming ProgramsDo you feel like your program is not reaching its full promise? Do your offers to loyal guests lead to incremental spending, or are they simply discounting their normal behaviors? Is your base program providing the right incentives? We will run a professional assessment and show you the improvement opportunities.
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Segmentation StrategySegmentation of your guest database allows you to understand the needs of your loyal guests and serve them better. Segmentation Strategy takes this knowledge and converts it into an actionable communication approach. We will come up with a few hypotheses, then run a series of test-and-learn campaigns with control groups for accountability. Once we understand how your users tend to behave, we will finalized the strategic segmentation approach.
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Campaign Execution In-PlatformLoyalty and CRM platforms are user-friendly enough to be managed by your in-house digital marketers. When the complexity and velocity of campaigns increase, it becomes difficult to execute the campaigns on time. We take the execution off your teams’ hands, allowing you to focus on strategy, content, creative and partnetships.
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Program Implementation and MigrationImplementation of a brand new loyalty program can be surprisingly time-consuming. Some elements require specialized expertise, many are unplanned project management and coordination exercises between your IT staff, creative agency, POS team, web designer and many others. Program migrations are riddled with trade-offs and potential for user dissatisfaction. We’ve done it before. We are here to help manage both.
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Strategic Marketing Technology Integration for CRM SystemsMarketing tech stacks are getting increasingly more complex. An average mid-size restaurant chain uses over two dozen different marketing tech tools, all with potential for integration and always with some overlapping functionality. We help you understand which tools should be integrated, where do you have redundancy, and how can you streamline the stack to achieve your goals. Then, we can help to project manage the changes.
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Management and Training of In-House ProfessionalsYour team members are ready to execute, but there isn’t enough time to provide them with solid direction. Your people who need training or handholding through the first couple of cycles of campaigns before they feel comfortable in their roles. Often, they know what they want to accomplish, but are having trouble configuring the CRM tool to deliver the results they expect. We work alongside your new team members and support them until they are ready to be independent in their CRM manager roles.
