INSIGHTS

RESOURCES & EXPERTISE

Success Stories

SUCCESS STORIES

Tools

TOOLS

How Do Hungry People Decide Where To Eat, and What Does Loyalty Have To Do With it?

McKinsey and Co solved this with the revolutionary Loyalty Loop model. What does the restaurant consumer decision-making look like, and how does loyalty play into it? Download our Mealtime Decision Journey™ and fit the puzzle pieces together.

DOWNLOAD NOW

An Assessment Tool:

How does your email marketing program rank?

It takes 3 minutes to discover if you are leading the restaurant email marketing pack or playing catch up. Take our assessment and discover the highest impact improvement opportunities to take action on to optimize loyalty in your business.

TAKE THE ASSESSMENT

POINT OF VIEW

Point of View

How Olga has Managed Marketing

for Some of the World's Most

Well-Known Brands

A conversation with

Peter Vogel, CRO, vLoyalty

A vLoyalty Labs podcast

vloyalty.com

WATCH

Local Marketing Meets CRM Tools:

Localization and Personalization

for Brand Loyalty

Hosted by Justin Ulrich,

VP of Marketing

A podcast series by Evocalize

evocalize.com

WATCH

GET PERSONAL WITH

LOYALTY

A Seat at the Table: Fostering Customer Loyalty for Your QSR

Hosted by Erin Raese, Global SVP, GTM & Strategy at Annex Cloud

A podcast series by Annex Cloud

annexcloud.com

LISTEN

How to Keep Your

Customers Coming Back

A conversation with Jeremy Julian, COO of Custom Business Solutions.

A Restaurant Technology

Guys podcast

WATCH

Fireside Chat: Answering Your Customer Loyalty Questions

‍

Hosted by Abhinav Kapur,

Founder and CEO of Bikky

bikky.com/blog

WATCH

Redefining Loyalty: From Points & Discounts to Understanding Your Customer

A conversation with Diane Le,

Sr. Director, Loyalty Strategy

Restaurants Reinvented: A podcast series by Qu Beyond, hosted by

Jennifer Kern, CMO

qubeyond.com

WATCH

How to Measure the Health

and Effectiveness of Your

Loyalty Program

A conversation with Emily Rugaber of Thanx, and Christopher

Kopenec of Brinker International.

Hosted by Charlie Pogacar,

Content Associate Editor at QSR

qsrmagazine.com

WATCH

The Science of Loyalty

Hosted by Zach Oates, Author, Entrepreneur and Customer Relationship Guru

ovationup.com

WATCH

Challenges Facing Restaurant Marketers and a Secret Weapon to Build Your Email Database

Hosted by Joseph Szala

forktales.co/podcast

WATCH

Dunkin’ Customers Lash Out Over New Loyalty Program

restaurantbusinessonline.com

READ

NEWSLETTERS & ARTICLES

News

New Loyalty Insights

September 2024 Newsletter

RLS in the Spotlight!

June 2024 Newsletter

Excited to Speak at PX|NXT 24

March 2024 Newsletter

Highlight: RLS at FSTEC

December 2023 Newsletter

El Pollo Loco's AI Transformation

Special Edition

Good-bye Summer

September 2023 Newsletter

MEG Conference

June 2023 Newsletter

OLLO is now RLS

March 2023 Newsletter

Great End to 2022

December 2022 Newsletter

Hot Texas Summer

September 2022 Newsletter

But Seriously… Does Your Restaurant Website Even Have A Reason To Exist?

Yeah, that’s a little provocative. But the question is serious. In fact, many small restaurants don’t even bother building a website...

Am I Giving Away Enough Or Too Much In Loyalty Rewards? Calculating Loyalty ATR.

“Am I giving away too much (or not enough?)” is a common question among restaurant loyalty marketers, usually asked a few months after...

Would my loyal users be just as loyal if I didn't have the loyalty app?

Ever wondered about that? I certainly did. My clients usually reach out a few months after the initial rush of excitement is over. “Our...

“Will social media marketing increase my sales?”: Part 1

There are two questions that need to be answered here: 1) “Will it increase the sales?” Maybe. Depends on how well you use it. What...

Cross-platform social marketing

“Do we have to be on Facebook, and Twitter, and Instagram, and Snapchat, and *insert platform name here* ?” Almost everyone starts their...

"Social Media ads for restaurants... do they even work?"

“Does it really work?” “Why can’t we just use free posts?” “We are posting every day and only get a few likes.” “Do we have to be on...

A case against “BOOST’n’PRAY” ….or “Why Can’t We Just Use Free Posts”?

“Why can’t we just use free posts?” was a very popular question about 5 years ago. It still gets asked occasionally by those very far...

Loyalty Abyss: Let’s Be Honest About The Attrition Rates!

The brand launches a new loyalty program. For a few weeks it’s executing the full-on acquisition campaign. Press releases, in-store app...

Participation Rate Is More Important than the Number Of Loyalty Members.

Create a blog post subtitle that summarizes your post in a few short, punchy sentences and entices your audience to continue reading....