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INSIGHTS

RESOURCES & EXPERTISE

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SUCCESS STORIES

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Blog

Success Stories

SUCCESS STORIES

Tools

TOOLS

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How Do Hungry People Decide Where To Eat, and What Does Loyalty Have To Do With it?

McKinsey and Co solved this with the revolutionary Loyalty Loop model. What does the restaurant consumer decision-making look like, and how does loyalty play into it? Download our Mealtime Decision Journey™ and fit the puzzle pieces together.

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TAKE THE ASSESSMENT

An Assessment Tool:

How does your email marketing program rank?

It takes 3 minutes to discover if you are leading the restaurant email marketing pack or playing catch up. Take our assessment and discover the highest impact improvement opportunities to take action on to optimize loyalty in your business.

POINT OF VIEW

Point of View

The Inspiration Behind the Loyalty Frontier Research

with Joe Guszkowski, Editor at Restaurant Business

The Importance of Guest Convenience & the Intricacies of Restaurant Loyalty Programs

with Nick Gravino, Senior Business Development Manager at Detroit Labs

Real World Restaurant Loyalty Program Management with
Olga Lopategui

with Paul Molinari, Founder
and Principal of Popcorn GTM

Revolutionizing Restaurant Loyalty Programs With Cutting-Edge Strategies Insider Tips

with Zach Oates, Author, Entrepreneur &
Customer Relationship Guru at Ovation

Fireside Chat: Answering Your Customer Loyalty Questions

with Abhinav Kapur
Founder and CEO of Bikky

Challenges Facing Restaurant Marketers and a Secret Weapon to Build Your Email Database

with Joseph Szala, Vice President of Digital Experience at 3Owl

Food on Demand: Loyalty Frontier Panel Playback

Featuring Marketing Leaders: Alex Stucky of Freddy's, Adam Porter of Cheba Hut, and Leslie Wilson-Lopez of The Melt

Navigating Loyalty and Life with Olga Lopategui

with Byte-Sized & Bossy's Tammy Billings & Erin Levzow

Importance of Technology in Enhancing Customer Experience and Loyalty

with Amber Collins, Sr Marketing Manager & Scott Shurson, Product Solutions Director

Local Marketing Meets CRM Tools: Localization and Personalization for Brand Loyalty

with Justin Ulrich
VP of Marketing, Evocalize

Redefining Loyalty: From Point & Discounts to Understanding Your Customer

with Jennifer Kern, CMO, Qu
with Diane Le, Head of Marketing & Loyalty Strategy, Punchh

Dunkin’ Customers Lash Out Over New Loyalty Program

restaurantbusinessonline.com

Loyalty in 2026: What the Data Says and Where to Focus

with Abhinav Kapur, Founder of Bikky

Data-Driven Loyalty Webinar:
Olga Lopategui Previews the
Fishbowl GRM

with Fishbowl's Brandon Flude, CTO & Chris Munz, VP of Enterprise Partnerships

How Olga has Managed Marketing for Some of the World's Most Well-Known Brands

with Peter Vogel
CRO, vLoyalty

A Seat at the Table: Fostering Customer loyalty for Your QSR

Hosted by Erin Raese, Global SVP, GTM & Strategy at Annex Cloud

How to Measure the Health and Effectiveness of Your Loyalty Program

with Emily Rugaber (Thanx),
Charlie Pogacar (QSR) and
Christopher Kopenec (Brinker)

Difficult Truths About Loyalty Marketing & How To Navigate Them

with Daniel Tsentsiper, Founding GTM at Lilac Labs

What's Missing In Your Restaurant's Loyalty Program

with Angelo Esposito
Co-Founder, WISK.AI

Just Eat, Just Sold - The Global Marketplace Consolidation Continues

with Carl Orsbourn,
SVP - Food, Hospitality & Retail @ Invisible

How to Keep Your Customers Coming Back

with Jeremy Julian, CRO, Custom Business Solutions & Founder of The Restaurant Technology Guys

The Science of Loyalty

with Zach Oates, Author, Entrepreneur &
Customer Relationship Guru at Ovation

NEWSLETTERS & ARTICLES

News

World's Largest Loyalty Programs & More

June 2026 Newsletter

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