OUR EXPERTISE
IS RESTAURANT LOYALTY
MEET THE FOUNDER
Olga Berkovich Lopategui
After 15 years in brand marketing and international franchise marketing at Pizza Hut, KFC, and TGI Fridays, Olga Lopategui founded Restaurant Loyalty Specialists, a boutique loyalty consulting firm, serving restaurant chains ranging from 20 to over 1,000 locations.
We work with any modern loyalty and CRM platforms, including Punchh, Paytronix, and Personica.
Under Olga’s leadership, the RLS team has helped many restaurant chains turn their customer data into actionable insights. They create a clear vision of personalized marketing for the digital team of each client, relying on the technology that they already have at their disposal. Then they work with the client’s stakeholders to execute and watch their loyalty sales grow.
Olga was born in Moscow, Russia, and has lived and worked in Europe, Asia, and the US in the course of her career. She holds a Harvard MBA and a Georgetown LLM.
The RLS team can
help you too, with:
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Loyalty and CRM Strategy
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Diagnostics for Underperforming Programs
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Segmentation Strategy
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Campaign Execution In-Platform
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Program Implementation and Migration
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Strategic Marketing Technology Integration for CRM Systems
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Management and Training of In-House Professionals
Experts dedicated to helping you work smarter
The RLS Team are experts in loyalty programs, and their key principle is simple: find out what your guests already like, then give them more of that - at scale - to drive sales.
View some of the remarkable results the RLS team has delivered to their clients:
PLATFORMS WE SPECIALIZE IN
"RLS has greatly assisted in implementing critical projects for Fazoli's. Their exceptional communication and delivering what they promised helped us implement loyalty journeys on my to-do list for months. They went above and beyond in following through and provided a thorough final report for us to review and measure the impact of their work. The results were outstanding, and we couldn't have achieved them without RLS's expertise and dedication."
"
WILL HANRAHAN
Fazoli's, Head of Loyalty
